Labour Market Information is vital in providing young people and their parents with information about career routes and salaries. 

It helps young people explore key aspects about a particular area, including:  

• The sectors, industries and businesses that operate there  
• The jobs that exist  
• The number and type of job vacancies  
• The sectors and industries that are predicted to grow in the coming years.  
• Travel to work patterns  
• The kinds of skills that are/will be needed by industries and businesses. 
• Pay and progression patterns  

Young people thinking about future careers want to understand: 

• The competition they will face – “How easy is it to get into?”  
• Entry and progression routes - “How do I get into it?”  
• The rewards available – “What’s the pay like?”  
• The availability of jobs in their ‘travel to work area’ – “Can I travel to this work easily?”  
• Recruitment and selection and the prospects of securing  employment in a particular job – “Could I get into this type of work?”  
• The value of particular qualifications, experience or training – “Do employers accept this qualification?”